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Digital Marketing Specialist

Digital Marketing Specialist

Available Locations:

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12908 IH-35 North, Bldg. 1, San Antonio, TX 78233
San Antonio, TX 78233, USA
Hours: Full-time, 40 hours per week
World Car Auto Group

This position is a cross-brand role that will create, develop and implement our own in-house digital advertising and paid search initiatives designed to drive prospect acquisitions for clients. The PPC Specialist will be responsible for developing, implementing, tracking, and optimizing our marketing strategies across all digital channels. We are seeking someone with a strong grasp of paid search and social advertising, with the ability to create results driven paid campaigns.

Last Updated: Wed May 31 2023 16:39:29 GMT-0500 (Central Daylight Time)

Benefits Include: Medical, Vision, Dental, Life Insurance

Requirements - Digital Marketing Specialist

Google / Facebook Ads Specialist:

  • 2+ yrs experience in Google Ads and Google Analytics, and the latest GA4
  • 1+ yr using Google Tag Manager (JavaScript a big plus here but not required)
  • Experience with Facebook Ads and Microsoft Ads Preferred but not required (can be learned quite easily)
  • Strong analytical skills
  • Very comfortable with using Excel, LibreOffice, OnlyOffice or Google Sheets
  • Experience using a WYSIWYG in a CMS to make landing pages (Dealer-E-Process)
  • Experience with HTML & CSS a big plus
  • Ability to communicate conversions / metrics into simple and digestible reports

Responsibilities - Digital Marketing Specialist

  • The Google  Ads Specialist should be able to implement, track and report on the digital  advertising and paid search initiatives.
  • The  Facebook Ads Specialist should be able to implement, track and report on the digital  advertising and paid search initiatives.
  • The Ad Specialist should be able to use Google Tag Manager 

 

Ideal Skills - Digital Marketing Specialist

(not required)

Google / Facebook Ads Specialist:

  • Should feel very comfortable in Google Ads, Google Analytics, & Tag Manager
  • Able to create, track and report monthly Facebook Ads  
  • Able to create, track and report monthly Bing Ads
  • Strong analytical skills
  • Very comfortable with using Excel, LibreOffice, OnlyOffice or Google Sheets
  • Able to use WYSIWYG in a CMS to make landing pages (DEP)
  • Able to use HTML & CSS a big plus
  • Must be able to communicate conversions / metrics into simple and digestible reports